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Urban Tots Unlisted Shares
Deepak Houseware and Toys Pvt Ltd, known as Urban Tots, is a trailblazer in the Indian toy industry, commencing operations in August 2021. Based in Rajasthan, the company specializes in a diverse range of toys, emphasizing innovation and quality. Operating from a state-of-the-art facility, Urban Tots is dedicated to enriching playtimes with creativity and excellence.
Fundamentals
Financial (In Cr)
| P&L Statement | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Revenue | - | 1623 | 4915 | 7882 |
| Cost of Material Consumed | - | 1068 | 3317 | 5489 |
| Gross Margins | - | 34.2 | 32.51 | 30.36 |
| Change in Inventory | - | -75 | -337 | -758 |
| Employee Benefit Expenses | - | 105 | 599 | 849 |
| Other Expenses | - | 147 | 539 | 1101 |
| EBITDA | - | 378 | 797 | 1201 |
| OPM | - | 23.29 | 16.22 | 15.24 |
| Other Income | - | 7 | 55 | 69 |
| Finance Cost | - | 22 | 131 | 178 |
| D&A | - | 71 | 222 | 270 |
| EBIT | - | 307 | 575 | 931 |
| EBIT Margins | - | 18.92 | 11.7 | 11.81 |
| PBT | - | 292 | 499 | 822 |
| PBT Margins | - | 17.99 | 10.15 | 10.43 |
| Tax (2021) | - | 50 | 80 | 118 |
| PAT | - | 242 | 419 | 704 |
| NPM | - | 14.91 | 8.52 | 8.93 |
| EPS | - | 5.08 | 0.76 | 1.26 |
| Financial Ratios | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Operating Profit Margin | - | 23.29 | 16.22 | 15.24 |
| Net Profit Margin | - | 14.91 | 8.52 | 8.93 |
| Earning Per Share (Diluted) | - | 5.08 | 0.76 | 1.26 |
Shareholding Pattern
| Shareholding Pattern | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Deepak Choudhary | - | 0.543 | 0.4825 | 0.4825 |
| Satya Choudhary | - | 0.366 | 0.3251 | 0.3251 |
| Others | - | 0.091 | 0.1924 | 0.1924 |
Promoters
| Promoters | Designation | Experience | Linkedin Profile |
|---|---|---|---|
| Deepak Chaudhary | Director | 20+ | - |
| Rahul Sachar | Director | 20+ | - |
| Satya Chaudhary. | Chairman | 20+ | - |
Given its niche in the education and childcare services sector, projections for Urban Tots suggest a conservative upside in the range of ₹90-100. Growth drivers include increasing urbanization, rising demand for quality early education, and a growing middle-class population that values structured childcare programs.
Read MoreUrban Tots has signaled its intention to go public, with plans for an IPO anticipated by 2026. The company is currently in advanced discussions with advisors to structure the offering, aiming to raise ₹200 crore, which will be used to expand production capacity and establish new manufacturing plants, including one in Madhya Pradesh. A pre-IPO round is expected in 2025, raising ₹67.5 crore at a valuation of ₹417 crore. Urban Tots, which has seen significant growth in recent years, plans to use these funds to further its expansion efforts and achieve ₹2,000 crore in revenue by FY31. The company is on track to become one of the largest toy manufacturers in India, with impressive revenue growth from ₹16 crore in FY22 to ₹80 crore in FY24. The IPO and pre-IPO fundraising will help solidify its position in the market, with the goal of scaling further in the coming years.
Read MoreUrban Tots is primarily seen as a defensive investment with steady cash flows, largely due to consistent demand in the education sector. Its value proposition is based on robust operational margins and a proven business model. Investors looking for stability and modest growth might find it attractive, while those seeking high-growth returns may consider it a lower-risk, defensive play.
Read MoreIt can be considered to be a moderate-risk investment due to its essential services nature. Competitive Risk: Faced with a growing number of early education providers in urban markets. Operational Risk: Reliance on maintaining quality standards in service delivery. Regulatory Risk: Compliance with educational norms and standards in different regions.
Read MoreMr. Suresh Nair: A veteran educator and business leader with extensive experience in early childhood education. Ms. Meera Pillai: Managing Director with a proven record in scaling educational enterprises and operational management.
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