Honasa Consumer Ltd. (Mamaearth) Shares
Honasa Consumer Limited, known for its flagship brand Mamaearth, is a prominent player in the beauty and personal care (BPC) sector in India. Established in 2016, the company has rapidly grown to become Asia's first brand offering Made Safe certified products, focusing on toxin-free and natural ingredients. The founders, Ghazal and Varun, started the brand out of a personal need for safe baby care products, which led to the creation of a community-driven approach to product development
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Fundamentals
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Honasa Consumer, the parent company of Mamaearth, is set for exponential growth after acquiring BBlunt's salon business. This strategic move, valued at approximately Rs 135 crore, positions Honasa to capitalize on the burgeoning hair color and styling market and strengthens its presence in the beauty and personal care sector.
Shares of Honasa Consumer, the parent company of Mamaearth, experienced a significant drop of 30% in just two days, triggered by disappointing Q2 financial results and a reported loss of ₹19 crore.
Financial (In Cr)
| P&L Statement | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Revenue | 472 | 931.76 | 1394.8 | 1764.39 |
| Cost of Material Consumed | - | - | - | 553.06 |
| Gross Margins | - | - | - | - |
| Change in Inventory | -0.99 | -21.41 | -49.64 | -12.85 |
| Employee Benefit Expenses | 2.09 | 72.03 | 125.35 | 158.02 |
| Other Expenses | 13.27 | 559.43 | 791.36 | 936.15 |
| EBITDA | - | - | - | 137 |
| OPM | - | - | - | 0.07 |
| Other Income | 1.07 | 20.68 | 20.44 | 48.14 |
| Finance Cost | 0.04 | 2.85 | 5.06 | 7.19 |
| D&A | 0.08 | 5.65 | 14.78 | 22.87 |
| EBIT | -3.51 | 29.38 | -107.28 | 158.28 |
| EBIT Margins | - | - | - | - |
| PBT | -3.51 | 27.8 | -107.28 | 158.28 |
| PBT Margins | - | - | - | - |
| Tax (2021) | - | 6.22 | 16 | 35.24 |
| PAT | -3.5 | 19.87 | -120.56 | -120 |
| NPM | - | - | - | - |
| EPS | -4281.08 | -3.93 | -3.93 | 3.86 |
| Financial Ratios | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Operating Profit Margin | - | - | - | 5.07 |
| Net Profit Margin | - | - | - | -4.66 |
| Earning Per Share (Diluted) | 0.53 | -4.66 | -4.66 | 3.55 |
Shareholding Pattern
| Shareholding Pattern | 2021 | 2022 | 2023 | 2024 |
|---|
Promoters
| Promoters | Designation | Experience | Linkedin Profile |
|---|---|---|---|
| Varun Alagh | Co-Founder and CEO | 10 | - |
| Ghazal Alagh | Co-Founder | 12 | - |
Honasa Consumer, the parent company of Mamaearth, is set for exponential growth after acquiring BBlunt's salon business. This strategic move, valued at approximately Rs 135 crore, positions Honasa to capitalize on the burgeoning hair color and styling market and strengthens its presence in the beauty and personal care sector.
Shares of Honasa Consumer, the parent company of Mamaearth, experienced a significant drop of 30% in just two days, triggered by disappointing Q2 financial results and a reported loss of ₹19 crore.
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