Urban Company IPO

To shorten travel, the company's platform functions hyperlocally, dividing cities into micro-markets typically spanning 3-5 km, adjusted by service. By December 31, 2024, it boasted over 12,000 service micro-markets across cities. New service categories launch with quality focus, boosting market penetration. The platform also reports service professionals earning 30-40% more than their non-platform counterparts.

By the end of 2024, the company reported serving 13.26 million unique consumers globally. From January 2022 to December 2024, they added 0.66 million unique consumers, which constituted 50.08% of their total consumer acquisition during that three-year period.

Urban Company asserts its service professionals receive comprehensive in-house training covering service standards, tools, materials, and platform technology. By December 31, 2024, they reported over 220 training classrooms in 15 Indian cities. Service professionals receive training and ongoing feedback for improvement. Furthermore, Urban Company states it supplies high-quality tools and consumables, branded or sourced exclusively, directly to their professionals' locations.

Technology powers every aspect of this company, enabling rapid service expansion. Insights gained from specific service areas and locations are integrated across operations, building a consistent technology foundation. This approach facilitates swift service launches, accelerates pilot project delivery, and ensures consistent quality standards globally.

The company's annual transacting consumers have steadily grown, reaching 0.38 crore in FY22, 0.48 crore in FY23, 0.56 crore in FY24, and 0.63 crore in the nine months ending December 31, 2024. Concurrently, consumer spending on the platform has increased. Services spend per consumer rose from Rs 3,349 in FY22 and Rs 3,786 in FY23, to Rs 3,959 in FY24, and Rs 3,224 in the nine months ending December 31, 2024.