Imagine Marketing Ltd.
Bidding Dates
N/A - N/A
Min. Investment
N/A
Lot Size
N/A
Price Range
N/A - N/A
Issue Size
2000.00Cr
Listing At
BSE, NSE
Imagine Marketing (boAt), a digital-first consumer products firm, ranked among India's largest digital-first brands by revenue in FY2021. Established in 2013 and spearheaded by its main brand “boAt” (launched in 2014), it spans several product catego...
Parent organisation
Imagine Marketing Ltd.
A major Indian brand, primarily online, dominates several rapidly expanding product sectors.
The company's leading brand, "boAt," is a well-established consumer brand, known for its strong position and value.
Capabilities of a digital-first platform aim to fuel expansion and maintain the ability to create a footprint across diverse consumer segments.
RedGear: Gaming peripherals focused on headsets, controllers, keyboards, mice, mouse pads, and joysticks.
Products like Rockerz 255, Airdopes 131, and Storm smartwatch boast ratings exceeding 4/5, supported by over 400,000 ratings online.
In January 2022, the company declared a collaboration with Dixon Technologies to produce Indian-made wireless audio devices.
*All values are in Rs. Cr
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